Ambition and confidence are excellent personality traits for sales professionals. But selling to concrete sealing and waterproofing businesses requires more than an impeccable work ethic.
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Young businesses need to develop a comprehensive sales plan that is built on industry fundamentals.
High Impact Strategies
High impact sales strategies leverage low-cost resources to achieve maximum results. In many cases, these strategies revolve around the more efficient utilization of resources that already exist in your organization.
By coordinating your business' sales and marketing strategy with resources such as your company website, social media presence and PR initiatives, you can dramatically increase the ROI of your efforts to reach top-tier concrete sealing and waterproofing businesses.
CRM (Customer Relationship Management) technology is old hat for most B2B enterprises.
When used properly, CRM can enhance your company's interactions with customers and prospects. For those who do not have a good lead management system, there's no better time than the present to get started. Companies that already use a CRM solution need to analyze their processes to make sure it is being used to its full potential.
In the B2B concrete sealing and waterproofing business industry, the the under-utilization of CRM can put your business at a competitive disadvantage.
Marketing to Concrete Sealing & Waterproofing Businesses
Marketing strategies for concrete sealing and waterproofing businesses are constantly evolving. Businesses that sell in this market have to be diligent about staying on top of trends, marketing channels and technologies. Although they aren't a panacea, online marketing channels such as social media sites and email campaigns are rising to the fore.
In order to feed new concrete sealing and waterproofing business leads to your sales team, you will need to systematize lead generation. One of the ways to simplify lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be filtered to accommodate multiple data fields.
Ready to learn more? You may find these additional resources to be of interest.
If you have an existing concrete sealing and waterproofing business, you are in the wrong spot. These resources will come in handy:
If you want to start a concrete sealing and waterproofing business, we have some better resources for you:
If you are looking for advice on selling to a different company type, you will enjoy our directory of sales guides below.