Selling to an Industry
Selling to Congregational Churches
In the current business climate, uncertainty is the only constant for Congregational churches. Here's what you'll need to sell to Congregational churches in this business climate.
Over the past several years, Congregational churches have experienced moderate growth rates compared to other businesses.
In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. Fortunately Congregational churches are plentiful, but the challenge is to acquire and retain new accounts.
Marketing Tips
In the B2B sector, sales and marketing are connected processes. To succeed in the Congregational church industry, you'll need to entrench your company in the marketplace. Leading sellers strategically utilize their resources to establish and maintain a strong industry presence. Cost is a factor, but any channel that can increase your industry profile is worth considering.
Make sure you invest in a first-rate website. These days, Congregational churches frequently access vendors through online channels. An investment in a conversion-focused website is a must.
Sales Team Considerations
Most of the businesses that sell to Congregational churches take a team sales approach.
Although your team may consist of individual sales reps, each rep has to recognize that they are part of a larger sales unit and selling strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to model team-based behaviors throughout the organization.
Be Prepared for Tough Questions
In reality, most Congregational churches aren't interested in middle of the road products. Before they make a purchasing decision, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor in conversions. It's imperative for your sales team to be knowledgeable and informed. If you're selling a service to Congregational churches, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.
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