Resources for Entrepreneurs

Selling to an Industry

Selling to Continental Cuisine Restaurants

Leading continental cuisine restaurants understand the value of every dollar. For business sellers prepared to compete, continental cuisine restaurants offer a reliable source of income .

The world is an uncertain place for emerging businesses and businesses are constantly adapting their sales approaches to respond to market demands.

For B2B professionals that sell to these companies, the industry's positive growth outlook makes the implementation of proven sales techniques more important than ever.

Networking Tips

The continental cuisine restaurant industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.

Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.

Gaining Traction in the Marketplace

Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are a far cry from money in the bank.

To succeed with continental cuisine restaurants, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.

Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of continental cuisine restaurant contacts.

Aggressive Recruiting

Profitable returns begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.

Companies that sell to continental cuisine restaurants should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack a team-based track record will ultimately hamper your sales efforts, no matter how good they look on paper.

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