September 27, 2020  
 
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Selling to Niche Markets

 

Selling to Copiers Rental and Leasing Businesses

The territory of copiers rental and leasing businesses represents a big opportunity for B2B sales. To achieve success in the copiers rental and leasing business industry, you'll need to pay attention to the basics.

Getting your foot in the door with copiers rental and leasing businesses can require complex sales and marketing strategies.
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With diligence, hard work and a carefully crafted sales strategy on your side, it's possible to break into the industry and capture your share of the marketplace.

Know the Competition

Companies who sell to copiers rental and leasing businesses face a crowded and competitive marketplace.

Although it may not seem like it, there are many other businesses selling products that are similar to yours. Subsequently, copiers rental and leasing businesses are bombarded with promotional messaging and tend to be very knowledgeable about their buying options.

By researching the competition, you gain the ability to create an effective value proposition. Although there are many ways to research your competitors, conversations with copiers rental and leasing businesses themselves may be the best source of information.

Marketing to Copiers Rental & Leasing Businesses

Marketing strategies for copiers rental and leasing businesses are in a state of constant flux. Businesses that sell in this market have to be diligent about staying on top of trends, marketing channels and technologies. Although they aren't a magic bullet, online marketing channels such as social media sites and email campaigns are rising to the fore.

In order to feed new copiers rental and leasing business leads to your sales team, you will need to identify a process for generating high quality leads. One of the ways to simplify lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.

How to Evaluate Sales Staff

Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.

Although annual reviews may be acceptable for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to copiers rental and leasing businesses.

More Articles on Selling

Given your interest in selling and in copiers rental and leasing businesses, you might find these additional resources to be of interest.

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Conversation Board

What challenges have you experienced in marketing to copiers rental and leasing businesses? How did you overcome those challenges and convert prospects to satisfied customers? If you have practical insights about selling in the copiers rental and leasing business industry, we want to hear from you!


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Do You Own a Copiers Rental & Leasing Business?

If you currently own a copiers rental and leasing business, you are in the wrong spot. These resources will come in handy:

Marketing a Copiers Rental and Leasing Business

Selling a Copiers Rental and Leasing Business

Do You Aspire to Own a Copiers Rental & Leasing Business?

If you want to start a copiers rental and leasing business, we have some better resources for you:

How to Start a Copiers Rental & Leasing Business

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