Selling to an Industry
Selling to Costume Jewelry Stores
It takes a strategy that incorporates skills and determination to be successful selling to costume jewelry retailers. If you're tired of sitting on the sidelines, maybe it's time to start selling to costume jewelry retailers.
Technology and technique are important. But in a B2B sales environment, they may not be your most valuable assets.
The process of converting costume jewelry retailers from prospects to satisfied customers isn't random. It takes a deliberate approach from owners and managers to create a strategy that connects your products to your customer base.
It's also important to implement regular review mechanisms to evaluate the effectiveness of both your sales team and your strategy. Internal review processes should leverage metrics and sales benchmarks as well as direct input from costume jewelry retailers themselves.
If necessary, don't hesitate to adjust your strategy or personnel mix to accommodate changes in the marketplace.
Create a Plan
There is nothing haphazard about effective costume jewelry retailer sales. The industry is filled with seasoned veterans who know their way around the marketplace.
As a result, leading B2B sellers know better than to leave anything to chance. Before they initiate contact with prospects, they create sales plans that address factors like market demand, competitive pressures, industry trends, pricing structures and other key elements. Although you might be able to get away with flying by the seat of your pants in some industries, the costume jewelry retailer industry will crush your business dreams unless you go into it with a carefully crafted blueprint.
Reaching Prospective Customers
Prospecting transforms contacts into qualified leads.
Networking can fine tunes prospecting performance and conversion ratios. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, quality is just as important as quantity when prospecting for costume jewelry retailers.
Lead lists are advantageous because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
Share this article
Additional Resources for Entrepreneurs