Selling to an Industry

Selling to Coupon and Ticket Printing Businesses

No doubt about it, coupon and ticket printing businesses are important sales prospects for B2B operations that are poised to sell well in a competitive marketplace. The challenging part is crafting a selling strategy that targets high value prospects.

In the current business climate, coupon and ticket printing businesses are looking for the best products at affordable price points.

Quality products, a good strategy and a lot of hard work are requirements for companies who sell to coupon and ticket printing businesses. Despite the presence of market barriers, emerging companies can gain traction by applying a handful of tried and true sales principles.

Niche Selling

New businesses that attempt to tackle the entire marketplace face a difficult task. A better approach is to customize your approach to an underserved niche.

In the coupon and ticket printing business industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless you have done your homework and can support your expectations with solid research.

Why Should a Prospect Buy From You?

The best sales programs place a heavy emphasis on customer ROI. This is especially important when selling to coupon and ticket printing businesses because in this industry, budgets are extremely tight, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.

Reaching Prospective Customers

Prospecting turns names into promising leads.

Networking can enhances the value of prospecting and closing rates. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for coupon and ticket printing businesses.

Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) equip your sales personnel with a large quantity of targeted leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.

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