In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. Fortunately crafts publications businesses can be found throughout the nation, but the challenge is to acquire and retain new accounts.

Hiring Staff

People are your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team is unable to do their jobs effectively.

Most crafts publications businesses appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in the processes that are required to maintain the customer relationship after they have closed the sale.

Marketing to Crafts Publications Businesses

Marketing strategies for crafts publications businesses are in a state of constant flux. Businesses that sell in this market have to be diligent about matching their approach to the latest marketing channels and technologies. Although they aren't a one-size-fits-all solution, online marketing channels such as social media sites and email campaigns are rising to the fore.

In order to feed new crafts publications business leads to your sales team, you will need to identify a process for generating high quality leads. One of the ways to simplify lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.

Collaborative Strategies

Collaborative work processes are key features of companies that succeed in selling to crafts publications businesses. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.

In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.