Technology and technique are important. But in a B2B sales environment, they may not be your most valuable assets.
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If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to deliver results.
Your sales team is your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team lacks the expertise and resources to perform at the highest levels.
Most culinary schools appreciate the value of sales professionals who are conversant in the industry and knowledgeable about their product lines. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in the processes that are required to maintain the customer relationship after they have closed the sale.
Marketing to Culinary Schools
Marketing strategies for culinary schools are in a state of constant flux. Businesses that sell in this market have to be diligent about staying on top of trends, marketing channels and technologies. Although they aren't a panacea, online marketing channels such as social media sites and email campaigns are gaining steam.
In order to feed new culinary school leads to your sales team, you will need to develop dependable lead generation mechanisms. One of the ways to simplify lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.
Putting It All Together
Ultimately, there is no single strategy that can guarantee conversions in your efforts to sell to culinary schools. It's often a combination of techniques that converts prospects to customers.
Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that combines techniques with selling strategy.
Given your interest in selling and in culinary schools, you might find these additional resources to be of interest.
If you have an existing culinary school, you are in the wrong spot. These resources will come in handy:
If you are looking for advice on selling to a different company type, you will enjoy our directory of sales guides below.