Resources for Entrepreneurs

Selling to an Industry

Selling to Custom Photofinishing Businesses

To be sure, custom photofinishing businesses are major players in a growth industry -- and that makes them attractive to entrepreneurs who are eager to get in on the action. We've got knowledge you need to boost sales to custom photofinishing businesses around the country.

Personal motivation is essential for entrepreneurs who are interested in selling equipment and supplies to custom photofinishing businesses.

Frequently, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the custom photofinishing business industry where careless mistakes can translate into losses in market share.

Direct Marketing Strategies

Direct marketing is an effective way to sell to custom photofinishing businesses. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a selling perspective, direct marketing establishes a baseline for relationships with custom photofinishing businesses that can benefit from your products or services.

The sticking point of direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of custom photofinishing businesses that generate sales revenue and repeat business.

Collaborative Strategies

Collaborative work processes are key features of companies that succeed in selling to custom photofinishing businesses. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.

In some cases, the synergy between sales, marketing and other business units can provide the spark that is needed to take your company to the next level.

Research the Market

Start with good market research, which is a prerequisite for profitability in this industry. High volume sales teams conduct thorough research on market demand, pricing and niche opportunities.

More importantly, they conduct research on the specific custom photofinishing businesses that they want to add to their customer roster.

Since relationships can be critical in closing sales, meetings with custom photofinishing businesses leaders and their staff can establish a basis for the sales cycle. These meetings can also provide information that can give your business a competitive edge.

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