December 4, 2020 is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

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Selling to Niche Markets


Selling to Data Recovery Businesses

As the market recovers, data recovery businesses are slowly emerging from the market slowdown and are starting to reinvest. With a careful strategy, your business can achieve financial success selling to data recovery businesses.

In today's economy, even small missteps can have dramatic consequences for your company's bottom line and impede your selling success.
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Quality products, a good strategy and a lot of hard work are requirements for companies who sell to data recovery businesses. Despite the presence of market barriers, new entries to the marketplace can gain traction by applying a handful of tried and true sales principles.

Sales Strategy Tips

Effective data recovery business sales strategies focus on selling fundamentals and ROI. Some sales techniques are simply more efficient than others and the ones that maximize ROI need to be pushed to the top of the list.

Also, it's important to avoid a silo approach to data recovery business sales. Companies that create firewalls around their sales units lag in the marketplace, especially when they face companies that encourage collaborative processes between sales, marketing and other units.

Gaining Traction in the Marketplace

Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are unreliable, at best.

To succeed with data recovery businesses, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.

Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of data recovery business contacts.

Sales Team Considerations

The majority of businesses that sell to data recovery businesses leverage a team sales approach.

Although your team may consist of individual sales reps, each rep has to recognize that they are part of a larger sales unit and selling strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.

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Conversation Board

What challenges have you experienced in marketing to data recovery businesses? How did you overcome those challenges and convert prospects to satisfied customers? If you have practical insights about selling in the data recovery business industry, we want to hear from you!

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