Niche Sales Strategies
Selling to Decorative and Specialty Concrete Businesses
Good news! There is a big growth opportunity for emerging entrepreneurs to sell into the decorative and specialty concrete business market. With a careful strategy, your business can tap into a sizable revenue base selling to decorative and specialty concrete businesses.
Initiative and perseverance are excellent personality traits for sales professionals. But selling to decorative and specialty concrete businesses requires more than an impeccable work ethic.
If your sales strategies fall flat, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to deliver results.
Sales & Marketing Tips
Some B2B decorative and specialty concrete business suppliers opt for third-party marketing over internal marketing activities. Either way, your marketing strategy should leverage a multichannel approach that appreciates the multiple ways decorative and specialty concrete business owners access information. Traditional channels like direct mail and telemarketing can be effective, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.
Top B2B sales teams routinely use reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying decorative and specialty concrete business leads, you will have a hard time breaking into the market.
If your sales force is falling flat when it comes to leads, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable decorative and specialty concrete business lead lists to B2B sellers.
Know the Competition
Companies who sell to decorative and specialty concrete businesses face no small amount of competitive pressure.
Like it or not, there are many other businesses that sell similar product lines. As a result, decorative and specialty concrete businesses are bombarded with promotional messaging and tend to be very knowledgeable about their buying options.
By researching the competition, you gain the ability to evaluate and establish differentiated sales features. Although there are many ways to research your competitors, discussions with decorative and specialty concrete businesses themselves may be the best source of information.
Strategies for Selling to Decorative & Specialty Concrete Businesses
Although there are exceptions, decorative and specialty concrete businesses are always interested in products that help them improve the level of service to their customers.
Cost is a constant concern, but if decorative and specialty concrete businesses believe a new product or line of products can substantially improve their customers' experience, price takes a backseat to quality.
Businesses that sell to decorative and specialty concrete businesses need to also recognize the fact that decorative and specialty concrete businesses aren't necessarily the end-users, so strategies that focus on enhancing customer experiences are frequently well-received by buyers.
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