Niche Sales Strategies
Selling to Delis
You'll need the right mix of ingenuity and effort to close sales with delis. For business sellers prepared to compete, delis offer a reliable source of income .
Over the past several years, delis have become hot prospects in the B2B marketplace.
Good sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target delis. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.
Marketing to Delis
Marketing strategies for delis are in a state of constant flux. Businesses that sell in this market have to be diligent about keeping up with the latest marketing channels and technologies. Although they aren't a one-size-fits-all solution, online marketing channels such as social media sites and email campaigns are rising to the fore.
In order to feed new deli leads to your sales team, you will need to identify a process for generating high quality leads. One of the ways to simplify lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.
Role of Owners & Managers
Owners and managers are active players in selling to delis. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.
By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.
CRM (Customer Relationship Management) technology is standard fare for most B2B enterprises.
When used properly, CRM can manage your company's interactions with customers and prospects. If you don't currently use CRM, there's no better time than the present to get started. Companies that already use a CRM solution need to assess their processes to make sure it is being used to its full potential.
In the B2B deli industry, the the under-utilization of CRM can put your business at a competitive disadvantage.
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