November 25, 2020  
 
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Selling to Niche Markets

 

Selling to Dental Hygienists Businesses

The vast majority of dental hygienists businesses have money to spend, if they are sold to well. Here's the list of tips you need to boost sales to dental hygienists businesses around the country.

Most dental hygienists businesses depend on distributors and vendors. So, many B2B companies build their business plans around sales to dental hygienists businesses.
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For small businesses that sell to these companies, the industry's positive growth outlook makes the solid execution of fundamental sales principles more important than ever.

Sales Incentives

Ideally, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed dental hygienists business sales targets.

Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.

Customer Profiles

Emerging sellers in the dental hygienists business market are advised to create customer profiles before they invest in a specific sales strategy. A little industry knowledge can go a long way toward equipping your team with the tools required to sell to high value dental hygienists business leads.

In this industry, it is especially important for sellers to adopt a customer-centered sales philosophy. In general, dental hygienists businesses are very skilled at spotting B2B companies that are out of touch with the industry and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.

Reaching Prospective Customers

Prospecting transforms contacts into qualified leads.

Networking can fine tunes prospecting performance and conversion ratios. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for dental hygienists businesses.

Lead lists are advantageous because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.

More Info on Selling

Ready to learn more? You may find these additional resources to be of interest.

Mailing Lists for Dental Hygienists Businesses

Leads Versus Prospects


Conversation Board

There is a tight knit community around businesses that sell to dental hygienists businesses. If you have firsthand sales and marketing experience in this fast-paced industry, we invite you to submit your comments about today's B2B selling environment.


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