October 27, 2020  
 
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Selling to Niche Markets

 

Selling to Directory and Guide Publishers Businesses

Without a doubt, directory and guide publishers businesses are attractive sales prospects for businesses with an eye on growth. With a careful strategy, your business can tap into a sizable revenue base selling to directory and guide publishers businesses.

Not surprisingly, directory and guide publishers businesses play by the same rules as any other type of business; they respond to businesses that offer solid, affordable products.
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Leveraging the strength of the market, entrepreneurs are knocking on the doors of the marketplace, eager to earn their share of the profits. Competition is fierce, so new businesses have to be careful about the way they approach directory and guide publishers businesses.

Niche Selling

New businesses that target the entire marketplace face a long, uphill battle. A better approach is to customize your approach to an underserved niche.

In the directory and guide publishers business industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, market research is a non-negotiable. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.

Gaining Traction in the Marketplace

Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are a far cry from money in the bank.

To succeed with directory and guide publishers businesses, you'll want to apply a diverse mix of marketing strategies that funnel key messaging through multiple channels.

Many sellers purchase lead lists from recognized list providers. If you're in the market for a good lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of directory and guide publishers business contacts.

Sales Incentives

Whenever possible, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed directory and guide publishers business sales targets.

Incentives don't have to be pricey -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.

More Info on Selling

Ready to learn more? You may find these additional resources to be of interest.

Mailing Lists for Directory and Guide Publishers Businesses

Creating a Sales Prospecting Plan


Conversation Board

Sometimes the best marketing tips come from other business owners. If you have any tips or advice for selling to directory and guide publishers businesses, we invite you to submit your comments and suggestions.


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If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.

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