January 25, 2021  
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Selling to Niche Markets


Selling to Discount Stores

There's no question that discount stores are major players in a growth industry -- and that presents an opportunity to entrepreneurs who want to improve bottomline profits. You're going to love this list of tips you need to boost sales to discount stores around the country.

Although there is a strong market for products geared toward discount stores, penetrating the market can be daunting.
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The process of converting discount stores from prospects to satisfied customers isn't random. It takes intentionality from owners and managers to create a strategy that connects your products to your customer base.

Cost Analysis of Your Selling Tactics

Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes overlook cost considerations and instead, choose to invest in sales strategies that aren't capable of delivering the highest possible ROI.

For example, even though it might seem logical to increase the size of your sales force to expand your base of discount store customers, the additional labor overhead may make hiring cost prohibitive -- or at least unattractive compared to other less costly strategies.

Gaining Traction in the Marketplace

Every B2B business dreams about their products' viral marketing potential. But viral marketing strategies are a far cry from money in the bank.

To succeed with discount stores, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.

Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of discount store contacts.

Role of Owners & Managers

Owners and managers play an active role in selling to discount stores. Front line visibility is essential for large accounts, but your sales team can benefit from occasionally participating in joint sales activities with the owner or sales manager.

By periodically accompanying your reps in the field, you earn their respect and gain insights about your customers.

More Info on Selling

Given your interest in selling and in discount stores, you might find these additional resources to be of interest.

Buying Sales Lists Online

Sales Prospecting

Mailing Lists for Discount Stores

Cold Call Tips

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It's tough to cover everything there is to know about selling to discount stores in a single article. If you have any additional comments or questions, please let us know what's on your mind!

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Do You Own a Discount Store?

If you have an existing discount store, you are in the wrong spot. Try these useful resources:

Marketing a Discount Store

Selling a Discount Store

Thinking About Opening a Discount Store?

If you want to start a discount store, these resources should prove useful:

How to Start a Discount Store

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