Niche Sales Strategies
Selling to Dorms Businesses
No doubt about it, dorms businesses are valuable sales targets for companies that are poised to sell well in a competitive marketplace. The hard part is crafting a selling strategy that captures the attention of high value prospects.
Not surprisingly, dorms businesses play by the same rules as any other type of business; they're in the market for high quality products at reasonable prices.
Good sales teams combine personal motivation with a set of tools that equips them to meet the challenges of sales cycles that target dorms businesses. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.
Sales Team Considerations
Most of the businesses that sell to dorms businesses take a team sales approach.
Although your team may be comprised of individual sales reps, each rep has to recognize that they are part of a larger sales unit and selling strategy. There is simply no room for lone rangers in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.
Create a Plan
There is nothing accidental about effective dorms business sales. The industry is filled with seasoned veterans who know their way around the marketplace.
As a result, best of breed B2B sellers know better than to leave anything to chance. Before they initiate contact with prospects, they create sales plans that address factors like market demand, competitive pressures, industry trends, pricing structures and more. Although you might be able to get away with flying by the seat of your pants in some industries, the dorms business industry will crush your business dreams unless you go into it with a carefully crafted blueprint.
Marketing Tips
In the B2B sector, sales and marketing are connected business activities. To succeed in the dorms business industry, you'll need to gain a solid foothold with buyers. Leading sellers strategically utilize their resources to establish and maintain a strong industry presence. Cost is a factor, but any channel that can increase your industry profile is worth considering.
Make sure you invest in a first-rate website. These days, dorms businesses frequently access vendors through online channels. An investment in a content-rich, user-oriented website is a must.
Share this article
Additional Resources for Entrepreneurs