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Niche Sales Strategies

Selling to Down Bedding Businesses

Many down bedding businesses present possibilities for emerging companies to earn profits. Here's how to sell to down bedding businesses in the current business climate.

B2B sales can be challenging. To succeed in this environment, you need the right combination of skills and expertise.

Don't let the fast pace of the marketplace trip you up. Although speed is important, solid business principles and common sense will make the biggest difference in the success or failure of your selling efforts.

Sales Team Considerations

The majority of businesses that sell to down bedding businesses take a team sales approach.

Although your team may consist of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to model team-based behaviors throughout the organization.

Research the Market

Start with good market research, which is a prerequisite for profitability in this industry. Smart sales teams conduct thorough research on market demand, pricing and niche opportunities.

More importantly, they research and evaluate the specific down bedding businesses that they want to add to their customer roster.

Since relationships are an important part of the selling process, meetings with down bedding businesses leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can give your business a competitive edge.

How to Find Down Bedding Business Leads

Leads are the foundation of successful selling. The first step in lead generation is to evaluate the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.

The names of down bedding businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.

But the most accurate source of qualified sales leads is often a third-party lead list provider. If you're in the market for high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward down bedding businesses.

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