Over the past several years, electric connectors businesses have experienced moderate growth rates compared to other businesses.
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Many electric connectors businesses expect high levels of service from the companies they do business with. But service alone won't close the deal. For B2B companies that sell to electric connectors businesses, the steady execution of business fundamentals is just as important as your relationships with your customers.
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Role of Owners & Managers
Owners and managers play an active role in selling to electric connectors businesses. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.
By periodically accompanying your reps in the field, you earn their respect and gain insights about your customers.
Successful conversion rates begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.
Companies that sell to electric connectors businesses should be looking for energetic sales professionals with a self-directed work background. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.
Marketing to Electric Connectors Businesses
There are multiple methods for marketing your products to electric connectors businesses. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can go a long way toward increasing your market share.
Many businesses find that direct marketing is a useful resource in marketing to electric connectors businesses because it is a non-threatening easy method for breaking the ice with new customers.
The first step of a successful direct marketing strategy is to obtain a lead list from an established third-party provider like Experian Business Services, a company that is well-known in the B2B community. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.
Given your interest in selling and in electric connectors businesses, you might find these additional resources to be of interest.
If you currently own an electric connectors business, you are in the wrong spot. These resources will come in handy:
If you hope to open an electric connectors business, these resources should prove useful:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.