How to Sell to Niche Markets

Selling to Engineering Job Shops Businesses

Without a doubt, engineering job shops businesses are attractive sales targets that can fuel revenue and profit growth. Products, value and customer service are all important considerations – so businesses that sell to engineering job shops businesses need to review their delivery model.

Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that new customer acquisitions in this industry is a daunting but ultimately achievable business goal.

Many engineering job shops businesses expect to receive great service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to engineering job shops businesses, the consistent application of sound business principles is just as important as your relationships with your customers.

Review Mechanisms

It's also important to implement regular review mechanisms to evaluate the effectiveness of both your sales team and your strategy. Internal review processes should consider individual performance statistics as well as direct input from engineering job shops businesses themselves.

If necessary, modify your hiring and/or strategy to accommodate changes in the marketplace.

Direct Marketing Strategies

Direct marketing is an effective way to sell to engineering job shops businesses. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a sales cycle perspective, direct marketing establishes a platform for relationships with engineering job shops businesses that can benefit from your products or services.

The challenge with direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of engineering job shops businesses that produce high conversion rates.

Industry Experience

In engineering job shops business sales, industry experience is an advantage. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to be acquainted with the concerns of a typical engineering job shops business.

B2B sellers who lack industry experience can augment their background by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, engineering job shops businesses may also be more friendly to sellers within their network, so it's important to expand your industry contact base as quickly as possible.

Share this article

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary