The world is an uncertain place for emerging businesses and businesses are constantly adapting their sales approaches to respond to market demands.
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More often than not, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the European restaurant industry where simple blunders can translate into losses in market share.
Developing a Marketing Plan
A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.
Keep in mind that European restaurants are fast-paced operations with little patience for long sales cycles.
A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan offers an effective selling strategy that delivers results.
How to Sell to European Restaurants
After you have established contact with a prospect, how do you close the sale?
Like many of us, European restaurant business owners are busy professionals operating on tight schedules. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.
In some instances, your initial contact at European restaurants you call on may not even be the decision maker, making it necessary to quickly locate the real decision maker and adjust your approach accordingly.
Marketing to European Restaurants
There are several ways to market your products to European restaurants. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques significantly increase your ability to promote your products to prospects and existing customers.
Many businesses find that direct marketing makes a difference in marketing to European restaurants because it is a non-threatening resource for introducing their products to new customers.
The first step of a successful direct marketing strategy is to obtain a lead list from an established third-party provider like Experian Business Services, a company with a reputation for quality and service. From there, you can tailor your direct marketing efforts toward your company's strengths and perceived needs in the marketplace.
Given your interest in selling and in European restaurants, you might find these additional resources to be of interest.
If you currently own a European restaurant, you are in the wrong spot. These resources will come in handy:
If you want to start a European restaurant, we have some better resources for you:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.