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Selling to Fashion Design Schools

As the market recovers, fashion design schools are timidly rebounding from the Great Recession and are starting to reinvest. Don't forget that fashion design schools aren't easy sales marks -- here's what you'll need to compete in today's market.

As it turns out, fashion design schools play by the same rules as any other type of business; they respond to businesses that offer solid, affordable products.

Good sales teams combine personal motivation with a set of tools that equips them to address sales cycles that target fashion design schools. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.

Product Knowledge Is Critical

The truth is most fashion design schools aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.

In this industry, differentiation can be the deciding factor in conversions. It's crucial for your sales team to be knowledgeable and informed. If you're selling a service to fashion design schools, your sales force has to be educated in service features and be prepared to resolve customer concerns during the sales cycle.

Putting It All Together

Ultimately, there is no single strategy that can guarantee conversions in your efforts to sell to fashion design schools. It's often a combination of techniques that converts prospects to customers.

Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that integrates sales techniques with a more comprehensive sales and marketing strategy.

Marketing to Fashion Design Schools

There are multiple methods for marketing your products to fashion design schools. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can go a long way toward increasing your market share.

Many businesses find that direct marketing is also helpful in marketing to fashion design schools because it is a non-threatening resource for introducing their products to new customers.

The first step of a successful direct marketing strategy is to obtain a lead list from an established third-party provider like Experian Business Services, a company with a reputation for quality and service. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.

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