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Selling to Feed Ingredients Businesses

In the current business climate, uncertainty is the only constant for feed ingredients businesses. Don't forget that feed ingredients businesses aren't easy sales marks -- here's what you'll need to convert prospects into customers.

In recent years, feed ingredients businesses have experienced slow, but steady growth.

Companies that market to feed ingredients businesses have to be prepared to communicate their product strengths to customers who are extremely knowledgeable about the marketplace. Here are some of the other things you'll need to sell products to feed ingredients businesses.

Marketing to Feed Ingredients Businesses

There are several ways to market your products to feed ingredients businesses. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can go a long way toward increasing your market share.

Many businesses find that direct marketing is a useful resource in marketing to feed ingredients businesses because it is a non-threatening resource for introducing their products to new customers.

The first step toward direct marketing success is to obtain a lead list from a proven third-party provider like Experian Business Services, a company with a reputation for quality and service. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.

Putting It All Together

Ultimately, there is no single strategy that can guarantee positive outcomes in your efforts to sell to feed ingredients businesses. It's often a combination of techniques that seals the deal.

Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that integrates sales techniques with a more comprehensive sales and marketing strategy.

Customer Profiles

Emerging sellers in the feed ingredients business market are advised to create customer profiles before they invest in a specific sales strategy. A little industry knowledge can go a long way toward equipping your team with the tools required to convert high value feed ingredients business leads.

In this industry, it is especially important to develop a customer-focused approach. In general, feed ingredients businesses are very skilled at spotting B2B companies that are out of touch with the industry and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.

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