September 24, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Selling to Niche Markets

 

Selling to Feng Shui Businesses

No doubt about it, feng shui businesses are important sales targets for B2B operations that are poised to sell well in a an uphill selling battle. For business sellers prepared to compete, feng shui businesses offer a reliable source of income .

A good sales strategy is the foundation of a solid revenue stream. So for businesses that sell to feng shui businesses, strategic sales planning is a prerequisite for success.
(article continues below)

Leveraging the strength of the market, entrepreneurs are knocking on the doors of the marketplace, eager to earn their share of the profits. Competition is fierce, so new businesses need to be intentional about the way they approach feng shui businesses.

Marketing to Feng Shui Businesses

Marketing strategies for feng shui businesses are in a state of constant flux. Businesses that sell in this market have to be diligent about matching their approach to the latest marketing channels and technologies. Although they aren't a one-size-fits-all solution, online marketing channels such as social media sites and email campaigns are rising to the fore.

In order to feed new feng shui business leads to your sales team, you will need to identify a process for generating high quality leads. One of the ways to perform consistent lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be filtered to accommodate multiple data fields.

Developing a Marketing Plan

A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with first-rate sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.

Keep in mind that feng shui businesses are busy operations with little patience for long sales cycles.

A well thought-out marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan offers an effective selling strategy that delivers results.

How to Evaluate Sales Staff

Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.

Although annual reviews may suffice for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to feng shui businesses.

More Info on Selling

We think you may find these additional resources to be of interest.

Mailing Lists for Feng Shui Businesses

How to Qualify a Sales Lead

Buying Business Mailing Lists

Ways to Get Sales Leads


Conversation Board

Are there any marketing tips or strategies you would suggest to entrepreneurs trying to break into the business? If so, we'd love to hear from you!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Own a Feng Shui Business?

If you currently own a feng shui business, you are in the wrong spot. Try these useful resources:

Marketing a Feng Shui Business

Selling a Feng Shui Business

Want to Start a Feng Shui Business?

If you want to start a feng shui business, we have some better resources for you:

How to Start a Feng Shui Business

More Sales Guides

If you want sales tips for doing business in a different industry, you will enjoy our list of sales guides below.

Browse more niche market sales guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary