November 24, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

How to Sell to Niche Markets

 

Selling to Fertility Clinics

The territory of fertility clinics is fertile soil for ramping up sales. For businesses that market to fertility clinics, the focused selling strategies discussed in this article can be important for breaking into the industry.

In recent years, fertility clinics have become high value targets in the B2B sector.
(article continues below)

If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to keep your earnings statement in the black.

Cost Analysis of Your Selling Tactics

Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes ignore cost considerations and instead, choose to invest in sales strategies that fall short of ROI expectations.

For example, even though it might be desirable to recruit an additional ten sales reps to expand your base of fertility clinic customers, the additional labor overhead may be an inefficient decision from a cost analysis perspective.

Internet Strategies

With fertility clinics going online in record numbers, it's becoming more important for B2B sellers to develop online sales strategies.

A user-friendly website is the home base for all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.

Marketing Channels for Fertility Clinics

Although the ways in which sellers market their products are extremely diverse, there is one truth that applies to all fertility clinic marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.

Across the industry, multichannel marketing strategies are the norm, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.

Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to the kinds of prospects that are most likely to respond to your products. In our experience, Experian Business Services has the largest and most accurate database of fertility clinics on the market.

More Info on Selling

Given your interest in selling and in fertility clinics, you might find these additional resources to be of interest.

Where to Find Sales Prospects

Mailing Lists for Fertility Clinics


Conversation Board

Sometimes the best marketing tips come from other business owners. If you have any tips or advice for selling to fertility clinics, we invite you to submit your comments and suggestions.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Are You a Fertility Clinic Owner?

If you currently own a fertility clinic, you are in the wrong spot. Try these useful resources:

Marketing a Fertility Clinic

Selling a Fertility Clinic

Want to Start a Fertility Clinic?

If you hope to open a fertility clinic, we have some better resources for you:

Starting a Fertility Clinics Business

More Sales Guides

If you are looking for advice on selling to a different company type, peruse our list of sales guides below.

Browse more niche market sales guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary