Despite robust demand for products sold to fiberglass and plastic tanks businesses, breaking into the market can be challenging.
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Frequently, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the fiberglass and plastic tanks business industry where simple blunders can translate into losses in market share.
Your sales force is your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team isn't prepared for the job at hand.
Most fiberglass and plastic tanks businesses appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in techniques for service after the sale.
The fiberglass and plastic tanks business industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.
Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to prioritize networking strategies and proactively model relational sales techniques.
Reaching Prospective Customers
Prospecting transforms contacts into qualified leads.
Networking can fine tunes prospecting performance and closing rates. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for fiberglass and plastic tanks businesses.
Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
Given your interest in selling and in fiberglass and plastic tanks businesses, you might find these additional resources to be of interest.
If you have an existing fiberglass and plastic tanks business, you are in the wrong spot. These resources will come in handy:
If you want to start a fiberglass and plastic tanks business, we have some better resources for you:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.