Despite robust demand for products sold to financial guaranty and life insurance businesses, penetrating the market can be daunting.
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If selling to financial guaranty and life insurance businesses is your bread and butter, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.
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Start with good market research, which is a prerequisite for profitability in this industry. Effective sales teams conduct thorough research on market demand, pricing and niche opportunities.
More importantly, they conduct research on the specific financial guaranty and life insurance businesses that they want to add to their customer roster.
Since relationships can be critical in closing sales, meetings with financial guaranty and life insurance businesses leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can be leveraged to exploit weaknesses in competitors' sales models.
Role of Owners & Managers
Owners and managers are active players in selling to financial guaranty and life insurance businesses. Front line visibility is essential for large accounts, but your sales team can benefit from occasionally participating in joint sales activities with the owner or sales manager.
By periodically accompanying your reps in the field, you earn their respect and gain insights about your customers.
Marketing Channels for Financial Guaranty & Life Insurance Businesses
Even though companies market their products in many different ways, there is one truth that applies to all financial guaranty and life insurance business marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.
Across the industry, multichannel marketing strategies are the norm, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Best-in-class businesses routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a large quantity of leads that are up-to-date and targeted to likely-to-convert prospects. In our experience, Experian Business Services has the largest and most accurate database of financial guaranty and life insurance businesses on the market.
Given your interest in selling and in financial guaranty and life insurance businesses, you might find these additional resources to be of interest.
If you have an existing financial guaranty and life insurance business, you are in the wrong spot. These resources will come in handy:
If you want to start a financial guaranty and life insurance business, we have some better resources for you:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.