Penetrating the world of financial planning businesses can require complex sales and marketing strategies.
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The process of converting financial planning businesses from prospects to satisfied customers isn't random. It takes proactive action from owners and managers to create a strategy that connects your products to your customer base.
Lead generation mechanisms are vital for firms that sell to financial planning businesses. Sales teams should be trained in sales and prospecting techniques, even if assistants handle most of the qualification activities. Lead lists obtained through legitimate third-party providers like Experian can improve the quality of your leads and reduce the burden associated with gathering prospect contact information.
But lead generation is only part of the story. Of equal importance is the quality of the messaging you include in your sales and marketing strategy. Remember: financial planning businesses are educated buyers who are skilled in identifying empty promises. To get their attention, you'll need to create highly focused sales messages that emphasizes your product's strengths and value points.
Know the Competition
Companies who sell to financial planning businesses face no small amount of competitive pressure.
Like it or not, there are many other businesses that sell similar product lines. Subsequently, financial planning businesses are bombarded with promotional messaging and tend to be extremely savvy about their buying options.
By researching the competition, you gain the ability to create an effective value proposition. Although there are many ways to research your competitors, discussions with financial planning businesses themselves may be the best source of information.
Sales Management Tips
Sales managers can play an important role in boosting sales volumes and improving the effectiveness of your sales team.
In this industry, sales reps tend to be highly motivated performers who are accustomed to working under tight deadlines. But, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.
Don't neglect the fact that financial planning business owners value teamwork and may not respond to sales reps who seem overly disconnected from their sales unit.
Given your interest in selling and in financial planning businesses, you might find these additional resources to be of interest.
If you currently own a financial planning business, you are in the wrong spot. These resources will come in handy:
If you hope to open a financial planning business, we have some better resources for you:
If you want sales tips for doing business in a different industry, you will enjoy our directory of sales guides below.