September 30, 2020  
 
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Selling to Niche Markets

 

Selling to Flagstone and Slate Businesses

The vast majority of flagstone and slate businesses have tight budgets and no time for games. Don't forget that flagstone and slate businesses aren't easy sales marks -- here's what you'll need to close sales in this niche market.

In recent years, flagstone and slate businesses have become hot prospects in the B2B marketplace.
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With perseverance and strategy in your corner, it's possible to penetrate the market and receive an acceptable return for your efforts.

Role of Owners & Managers

Owners and managers are active players in selling to flagstone and slate businesses. Front line visibility is essential for large accounts, but your sales team can benefit from occasionally participating in joint sales activities with the owner or sales manager.

By periodically accompanying your reps in the field, you earn their respect and gain insights about your customers.

Niche Selling

New businesses that attempt to tackle the entire marketplace face a difficult task. A better approach is to tailor your business model to an underserved niche.

In the flagstone and slate business industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, market research is a non-negotiable. Don't assume that there will be demand for a niche product line unless the research confirms your expectations.

Effective Marketing Strategies

Effective sales strategies begin with marketing, and the marketing strategies for flagstone and slate businesses are as diverse as they come.

Yet in this industry, marketing effectiveness is rooted in the ability to target key decision makers. From traditional marketing to cutting-edge Internet strategies, any initiative that fails to reach decision makers is a waste of time and resources.

Since your sales revenues hang in the balance, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best resource for making sure your team is equipped with the most up-to-date information possible. If you don't currently use lead lists, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted flagstone and slate business leads.

More Articles on Selling

Given your interest in selling and in flagstone and slate businesses, you might find these additional resources to be of interest.

Sales Lead Scoring

How to Qualify a Sales Lead

Mailing Lists for Flagstone and Slate Businesses


Conversation Board

The flagstone and slate business industry is constantly changing, and new sales and marketing strategies are emerging everyday. We welcome your comments and feedback about the sales and marketing tactics that are delivering the best returns in today's marketplace.


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Are You a Flagstone & Slate Business Owner?

If you currently own a flagstone and slate business, you are in the wrong spot. These resources will come in handy:

Marketing a Flagstone and Slate Business

Selling a Flagstone and Slate Business

Want to Start a Flagstone & Slate Business?

If you hope to open a flagstone and slate business, we have some better resources for you:

Starting a Flagstone & Slate Business

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