In recent years, flea market businesses have become hot prospects in the B2B marketplace.
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For B2B professionals that sell to these companies, the industry's positive growth outlook makes the solid execution of fundamental sales principles more important than ever.
Marketing to Flea Market Businesses
There are multiple methods for marketing your products to flea market businesses. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques significantly increase your ability to promote your products to prospects and existing customers.
Many businesses find that direct marketing is also helpful in marketing to flea market businesses because it is a non-threatening resource for introducing their products to new customers.
The first step toward direct marketing success is to obtain a lead list from a proven third-party provider like Experian Business Services, a company that is well-known in the B2B community. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.
Bottom line success begins with aggressive recruiting tactics. Your company can't afford to field sub-par sales reps.
Companies that sell to flea market businesses should narrow their search to highly ambitious and focused candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.
In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to sweeten the deal, consider offering sales incentives to sales reps that exceed flea market business sales targets.
Incentives don't have to break your budget -- sometimes a simple, affordable incentive that recognizes a team member's performance is more valuable than an expensive incentive that lacks recognition or prestige.
Ready to learn more? You may find these additional resources to be of interest.
If you have an existing flea market business, you are in the wrong spot. These resources will come in handy:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.