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How to Sell to Niche Markets


Selling to Fluorescent Lamps Businesses

There's no question that fluorescent lamps businesses are major players in a growth industry -- and that presents an opportunity to vendors who are eager to get in on the action. We'll tell you how to conquer selling challenges in the fluorescent lamps business market and dominate the rest of the field.

Over the past several years, fluorescent lamps businesses have experienced slow, but steady growth.
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Many fluorescent lamps businesses expect stellar service from the companies they do business with. But service alone won't close the deal. For B2B companies that sell to fluorescent lamps businesses, the consistent application of sound business principles is just as important as your relationships with your customers.

Networking Tips

The fluorescent lamps business industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.

Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.

Casting a Broad Net

The first step in selling to fluorescent lamps businesses is to cast a broad net. Strategies that are isolated to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.

Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to expand your territory to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.

Effective Marketing Strategies

Many sales strategies begin with marketing, and the marketing strategies for fluorescent lamps businesses are as diverse as they come.

Yet in this industry, marketing effectiveness is rooted in the ability to target key decision makers. From traditional marketing to cutting-edge Internet strategies, any initiative that fails to reach decision makers is a waste of time and resources.

With so much riding on the outcome, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best resource for making sure your team is equipped with the most up-to-date information possible. If you don't currently use lead lists, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted fluorescent lamps business leads.

More Articles on Selling

Ready to learn more? You may find these additional resources to be of interest.

Sales Lead Scoring

Mailing Lists for Fluorescent Lamps Businesses

Where to Find Sales Prospects

Conversation Board

The learning process for selling to fluorescent lamps businesses is never-ending. Send us your comments and questions, and let's continue the conversation!

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