November 24, 2020  
 
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How to Sell to Niche Markets

 

Selling to Friends Churches

Today's top Friends churches are always on the lookout for good companies to do business with. For businesses that market to Friends churches, the focused selling strategies discussed in this article can be important for breaking into the industry.

In today's economy, even small mistakes affect your company's bottom line and impede your selling success.
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Young businesses need to develop a comprehensive sales plan that is built on industry fundamentals.

Product Knowledge Is Critical

In the real world, most Friends churches aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.

In this industry, differentiation can be the deciding factor in conversions. It's imperative for your sales team to be knowledgeable and informed. If you're selling a service to Friends churches, your sales force has to be educated in service features and be prepared to resolve customer concerns during the sales cycle.

Sales Management Tips

Sales managers can play an important role in boosting sales volumes and improving the effectiveness of your sales team.

In this industry, sales reps tend to be highly motivated performers who are accustomed to working under tight deadlines. Even so, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.

Don't neglect the fact that Friends church owners are often sensitive to team dynamics and may not respond to sales reps who seem overly disconnected from their sales unit.

Direct Marketing Strategies

Direct marketing has proven to be an effective selling strategy for Friends churches. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a selling perspective, direct marketing establishes a platform for relationships with Friends churches that can benefit from your products or services.

The challenge with direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Based on our experience, Experian is one of the best in the business with a reputation for supplying consistently reliable lists of Friends churches that produce high conversion rates.

More Articles on Selling

Given your interest in selling and in Friends churches, you might find these additional resources to be of interest.

Cold Call Selling

Mailing Lists for Friends Churches

Sales Prospecting


Conversation Board

Did you find our tips for selling and marketing to Friends churches helpful? Is there anything we missed? If so, we would love to hear your comments and insights about what it's like to sell to Friends churches in the current market.


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