December 1, 2020  
 
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Selling to Niche Markets

 

Selling to Fulfillment Services Businesses

No doubt about it, fulfillment services businesses are important sales prospects for business sellers that are prepared for a an uphill selling battle. If you're tired of not making your sales quotas, maybe it's time to start selling to fulfillment services businesses.

Many fulfillment services businesses rely on third-party vendors for equipment, supplies and other products. So, many B2B companies build their business plans around sales to fulfillment services businesses.
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A strong value proposition and a great strategy are requirements for companies who sell to fulfillment services businesses. Despite the presence of market barriers, new companies can gain traction by applying a handful of proven sales principles.

Sales Team Considerations

The majority of businesses that sell to fulfillment services businesses utilize a team sales approach.

Although your team may be comprised of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for solo sales in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to model team-based behaviors throughout the organization.

CRM Software

CRM (Customer Relationship Management) technology is standard fare for most B2B enterprises.

When used properly, CRM can enhance your company's interactions with customers and prospects. If you don't currently use CRM, it's time to get with the program. Companies that already use a CRM solution need to analyze their processes to make sure it is being used to its full potential.

In the B2B fulfillment services business industry, the inefficient use of CRM can put your business at a competitive disadvantage.

How to Find Fulfillment Services Business Leads

Leads drive sales cycles. The first step in lead generation is to analyze the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.

The names of fulfillment services businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.

But the most dependable source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward fulfillment services businesses.

More Articles on Selling

Ready to learn more? You may find these additional resources to be of interest.

Buying Sales Lists Online

How to Qualify a Sales Lead

Mailing Lists for Fulfillment Services Businesses


Conversation Board

Did you find our tips for selling and marketing to fulfillment services businesses helpful? Is there anything we missed? If so, we would love to hear your comments and insights about what it's like to sell to fulfillment services businesses in the current market.


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