Initiative and perseverance are admirable characteristics for sales professionals. But selling to Full Gospel churches requires more than an impeccable work ethic.
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Quality products, a good strategy and a lot of hard work are requirements for companies who sell to Full Gospel churches. Although there are market challenges, new companies can gain traction by applying a handful of proven sales principles.
New companies in the Full Gospel church market are advised to profile key sales targets before they invest in a specific sales strategy. A little industry knowledge can go a long way toward equipping your team with the tools required to sell to high value Full Gospel church leads.
In this industry, it is especially important for sellers to adopt a customer-centered sales philosophy. As a rule, Full Gospel churches are very skilled at spotting B2B companies that are out of touch with the industry and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.
Effective Marketing Strategies
Effective sales strategies begin with marketing, and the marketing strategies for Full Gospel churches run the gamut.
Yet in this industry, marketing effectiveness comes down to whether or not you're able to target key decision makers. Whether it's direct mail or a technology-rich online campaign, any initiative that fails to reach decision makers is a waste of time and resources.
In this high stakes game, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best resource for making sure your team is equipped with the most up-to-date information possible. If you aren't happy with your current lead list provider, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted Full Gospel church leads.
Why Should a Prospect Buy From You?
The best sales programs incorporate customer return on investment concerns into their sales strategies. This is especially important when selling to Full Gospel churches because in this industry, budgets are extremely tight, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.
Given your interest in selling and in Full Gospel churches, you might find these additional resources to be of interest.
If you have an existing Full Gospel church, you are in the wrong spot. These resources will come in handy:
If you want to start a Full Gospel church, we have some better resources for you:
If you want sales tips for doing business in a different industry, peruse our directory of sales guides below.