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Sales Techniques By Market

Selling to Furniture Refinishing and Repair Businesses

To be sure, furniture refinishing and repair businesses are excellent sales targets -- and that presents an opportunity to providers who are eager to get in on the action. For B2B companies that are up to the challenge, furniture refinishing and repair businesses offer a steady sales revenue stream .

Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that landing new customers in this industry is a daunting but ultimately achievable business goal.

Leveraging the strength of the market, entrepreneurs are streaming into the marketplace, eager to earn their share of the profits. Competition is fierce, so emerging businesses have to be careful about the way they approach furniture refinishing and repair businesses.

Marketing Channels for Furniture Refinishing & Repair Businesses

Even though companies market their products in many different ways, there is one truth that applies to all furniture refinishing and repair business marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.

Across the industry, multichannel marketing strategies are typical, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.

Best-in-class businesses routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a large quantity of leads that are up-to-date and targeted to high-converting prospects. In our experience, Experian Business Services has the largest and most accurate database of furniture refinishing and repair businesses on the market.

Internet Strategies

With furniture refinishing and repair businesses going online in record numbers, it's becoming more important for B2B sellers to develop online sales strategies.

A user-friendly website is the home base for all of your other online sales and marketing activities. However, you should also consider incorporating email advertising, SEO, social networking and other techniques into your sales and marketing mix.

Know the Competition

Companies who sell to furniture refinishing and repair businesses face a crowded and competitive marketplace.

Although it may not seem like it, there are many other businesses that share your product focus. Subsequently, furniture refinishing and repair businesses are regularly targeted for prospecting and tend to be very knowledgeable about their buying options.

By researching the competition, you gain the ability to differentiate your products and incorporate your unique product characteristics into your sales strategy. Although there are many ways to research your competitors, discussions with furniture refinishing and repair businesses themselves may be the best source of information.

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