Smart Sales Strategies for Niche Markets

Selling to Games and Supplies Dealerships

As the dust clears, games and supplies dealerships are slowly emerging from the economic downturn and are once again poised to invest. The implementation of these techniques for selling to the games and supplies dealership market will dramatically improve sales.

There are no one-size-fits-all strategies for selling to games and supplies dealerships. The basis for success is the same as it is in many other industries.

Good sales teams combine personal motivation with a set of tools that equips them to address sales cycles that target games and supplies dealerships. Whether you're an emerging seller or a seasoned veteran, here are a few of the tools you need to have in your toolbox.

How to Evaluate Sales Staff

Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.

Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to games and supplies dealerships.

Cost Analysis of Your Selling Tactics

Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes overlook cost considerations and instead, choose to invest in sales strategies that fall short of ROI expectations.

For example, even though it might seem logical to increase the size of your sales force to expand your base of games and supplies dealership customers, the additional labor overhead may be an inefficient decision from a cost analysis perspective.

Marketing Tips

In the B2B sector, sales and marketing are connected business activities. To succeed in the games and supplies dealership industry, you'll need to gain a solid foothold with buyers. Leading sellers strategically utilize their resources to establish and maintain a strong industry presence. Cost is a factor, but any channel that can increase your industry profile is worth considering.

Make sure you invest in a first-rate website. These days, games and supplies dealerships frequently access vendors through online channels. An investment in an attractive and user-friendly website is a must.

Share this article

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary