January 24, 2021  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Selling to Niche Markets

 

Selling to General Stores

The problem with selling to general stores is that misguided efforts can threaten your entire plan for success. Product quality, price and customer service are all important considerations – so businesses that sell to general stores need to demand excellence from their team.

Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that landing new customers in this industry is a daunting – but ultimately achievable business goal.
(article continues below)

If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to hit sales targets.

Networking Tips

The general store industry is relationship-based. Businesses that sell in the industry rely on industry contacts for leads and other aspects of the sales cycle.

Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to train your team in networking strategies and proactively model relational sales techniques.

Market Intelligence

Start with good market research, which is a prerequisite for profitability in this industry. High volume sales teams conduct thorough research on market demand, pricing and niche opportunities.

More importantly, they research and evaluate the specific general stores that they want to add to their customer roster.

Since relationships are an important part of the selling process, meetings with general stores leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can improve your competitive position.

Effective Marketing Strategies

Many sales strategies begin with marketing, and the marketing strategies for general stores run the gamut.

Yet in this industry, marketing effectiveness is rooted in the ability to target key decision makers. From traditional marketing to cutting-edge Internet strategies, any initiative that fails to reach decision makers is a waste of time and resources.

In this high stakes game, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the smartest choice for making sure your team is equipped with the most up-to-date information possible. If you don't currently use lead lists, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted general store leads.

More Articles on Selling

Given your interest in selling and in general stores, you might find these additional resources to be of interest.

Cold Call Selling

Top Five Cold Calling Tips

Where to Find Sales Prospects

Mailing Lists for General Stores


Conversation Board

The general store industry is constantly changing, and new sales and marketing strategies are emerging everyday. We welcome your comments and feedback about the sales and marketing tactics that are delivering the best returns in today's marketplace.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Are You a General Store Owner?

If you have an existing general store, you are in the wrong spot. These resources will come in handy:

Marketing a General Store

Selling a General Store

Want to Start a General Store?

If you want to start a general store, we have some better resources for you:

Starting a General Store

More Sales Guides

If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.

Browse more niche market sales guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary