Smart Sales Strategies for Niche Markets
Selling to Graphic Arts Schools
No doubt about it, graphic arts schools are high value sales prospects for business sellers that are prepared for a competitive marketplace. We'll tell you what you need to do to overcome selling challenges in the graphic arts school market and dominate the competition.
Initiative and perseverance are admirable characteristics for sales professionals. But selling to graphic arts schools requires more than an impeccable work ethic.
Young businesses need to develop a comprehensive sales plan that is built on industry fundamentals.
Collaborative Strategies
Cooperation is a key feature of companies that succeed in selling to graphic arts schools. Segmented business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.
Direct Marketing Strategies
Direct marketing has proven to be an effective selling strategy for graphic arts schools. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a baseline for relationships with graphic arts schools that can benefit from your products or services.
The sticking point of direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of graphic arts schools that produce high conversion rates.
Know the Competition
Companies who sell to graphic arts schools face a fiercely competitive sales environment.
Like it or not, there are many other businesses that sell similar product lines. As a result, graphic arts schools are regularly targeted for prospecting and tend to be extremely savvy about their buying options.
By researching the competition, you gain the ability to evaluate and establish differentiated sales features. Although there are many ways to research your competitors, discussions with graphic arts schools themselves may be the best source of information.
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