November 29, 2020  
 
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Selling to Niche Markets

 

Selling to Health Information and Referral Services Businesses

Without a doubt, health information and referral services businesses are high value sales prospects that can fuel revenue and profit growth. For entrepreneurs that market to health information and referral services businesses, the upside is that a strong selling approach can lead to fast conversions in this market.

Despite robust demand for products sold to health information and referral services businesses, penetrating the market can be daunting.
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With perseverance and strategy in your corner, it's possible to break into the industry and capture your share of the marketplace.

Casting a Broad Net

The first step in selling to health information and referral services businesses is to cast a broad net. Strategies that are isolated to the local market are not likely to succeed in an environment that is becoming increasingly reliant on e-commerce and other long distance marketing channels.

Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to expand your territory to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.

Marketing to Health Information & Referral Services Businesses

There are multiple methods for marketing your products to health information and referral services businesses. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can substantially boost conversions and revenue.

Many businesses find that direct marketing is also helpful in marketing to health information and referral services businesses because it is a non-threatening resource for introducing their products to new customers.

The first step of a successful direct marketing strategy is to obtain a lead list from an established third-party provider like Experian Business Services, a company with a reputation for quality and service. From there, you can tailor your direct marketing efforts toward your company's strengths and perceived needs in the marketplace.

Gain a Competitive Edge

In business, the payoff for drive and ambition is conversions.

Professional B2B sellers understand the need for flexibility when dealing with health information and referral services businesses and regularly adapt their sales strategy to the marketplace. By aggressively pursuing strategy development and execution, these companies give themselves an edge over the competition.

More Info on Selling

Given your interest in selling and in health information and referral services businesses, you might find these additional resources to be of interest.

Creating a Sales Prospecting Plan

How to Qualify a Sales Lead

Leads Versus Prospects

Mailing Lists for Health Information and Referral Services Businesses


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Did we forget to mention something about marketing to health information and referral services businesses? If so, tell us about your experiences selling in the industry and let's keep the conversation going.


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Are You a Health Information & Referral Services Business Owner?

If you have an existing health information and referral services business, you are in the wrong spot. Try these useful resources:

Marketing a Health Information and Referral Services Business

Selling a Health Information and Referral Services Business

Thinking About Opening a Health Information & Referral Services Business?

If you want to start a health information and referral services business, we have some better resources for you:

Starting a Health Information & Referral Services Business

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