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Selling to Health and Beauty Retailers

The area of health and beauty retailers is fertile soil for fueling your company's growth. Here are some of the things that are required to sell to health and beauty retailers in today's marketplace.

The majority of health and beauty retailers depend on distributors and vendors. So, many B2B companies build their business plans around sales to health and beauty retailers.

In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. The good news is that health and beauty retailers are plentiful, but the challenge is to acquire and retain new accounts.

Marketing Mix

Since sales and marketing are connected business activities, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and prioritize channels that target decision makers.

Despite the fact that there are multiple way to market to health and beauty retailers, B2B sellers often achieve higher returns by outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of health and beauty retailers. For many businesses, these lists establish a framework for the rest of the sales cycle.

Customer Profiles

New companies in the health and beauty retailer market are advised to create customer profiles before they invest in a specific sales strategy. A little industry knowledge can go a long way toward arming your business with the information it needs to reach high value health and beauty retailer leads.

In this industry, it is especially important to develop a customer-focused approach. As a rule, health and beauty retailers are very skilled at spotting B2B companies that are out of touch with the industry and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.

Internet Strategies

With health and beauty retailers going online in record numbers, it's becoming more important for B2B sellers to develop online sales strategies.

A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.

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