Sales Tips

Selling to Health and Welfare Agencies Businesses

Good news! There are still inroads for new businesses to sell into the health and welfare agencies business market. For companies that sell to health and welfare agencies businesses, the streamlined sales strategies discussed in this article can critical in penetrating the industry.

Overcoming the barriers of selling to health and welfare agencies businesses can require complex sales and marketing strategies.

A strong value proposition and a great strategy are requirements for companies who sell to health and welfare agencies businesses. Despite the presence of market barriers, new companies can gain traction by applying a handful of proven sales principles.

Focused Messaging

Lead generation mechanisms are vital for firms that sell to health and welfare agencies businesses. Sales teams should be trained in basic lead generation as well as your company's typical prospecting routines. Lead lists obtained through legitimate third-party providers like Experian can improve the quality of your leads and reduce the workload of gathering prospect contact information.

But lead generation is only one piece of the puzzle. Of equal importance is the quality of the messaging you include in your sales and marketing strategy. Don't forget that health and welfare agencies businesses are educated buyers who know a hollow sales pitch when they hear it. To get their attention, you'll need to create highly focused sales messages that emphasizes your product's strengths and value points.

Get To Know Your Market

Start with good market research, which is a prerequisite for profitability in this industry. Effective sales teams conduct thorough research on market demand, pricing and niche opportunities.

More importantly, they research and evaluate the specific health and welfare agencies businesses that they want to add to their customer roster.

Since relationships are an important part of the selling process, meetings with health and welfare agencies businesses leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can be leveraged to exploit weaknesses in competitors' sales models.

How to Sell to Health & Welfare Agencies Businesses

After you have established contact with a prospect, how do you close the sale?

Like many of us, health and welfare agencies business business owners are have no patience for extended pitches and sales cycles. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.

In some instances, your initial contact at health and welfare agencies businesses you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.

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