Selling to Honey Businesses
Without a doubt, honey businesses are high value sales targets for businesses with an eye on growth. The implementation of these techniques for selling to the honey business market will dramatically improve sales.
The majority of honey businesses rely on third-party vendors for equipment, supplies and other products. So, many B2B companies build their business models around sales to honey businesses.
Leveraging the strength of the market, entrepreneurs are knocking on the doors of the marketplace, anxious to collect their share of the profits. Competition can be tight, so new businesses have to be careful about the way they approach honey businesses.
Message First, Targets Second
Messaging is an important part of a successful sales strategy. Confused messaging dilutes the sales cycle and frustrates prospective customers' efforts to discern the value of your products.
Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a coherent strategy.
The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although there is more than one way to capture lead contacts, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian are skilled at providing targeted lists of honey businesses that can be customized to your precise specifications.
Tips for Selling to Honey Businesses
Businesses that sell to honey businesses rely on accurate information about their prospects, their products and their competition.
Successful sales strategies crave effective information capturing systems and are adept at using that information as a tool for converting prospects to satisfied customers.
Casting a Broad Net
The first step in selling to honey businesses is to take a broad approach to the marketplace. Strategies that are isolated to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.
Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to increase your bandwidth to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.
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