B2B Selling Advice
Selling to Imported Foods Businesses
The territory of imported foods businesses represents a big opportunity for B2B sales. If your offerings appeal to this market, it's time to learn how to sell to imported foods businesses in the current business climate.
Most imported foods businesses depend on distributors and vendors. As such, many B2B companies build their business plans around sales to imported foods businesses.
For B2B professionals that sell to these companies, the industry's positive growth outlook makes the implementation of proven sales techniques more important than ever.
Collaborative Strategies
Collaboration is a hallmark of companies that succeed in selling to imported foods businesses. Segmented business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the spark that is needed to take your company to the next level.
Casting a Broad Net
The first step in selling to imported foods businesses is to take a broad approach to the marketplace. Strategies that focus exclusively on the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.
Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to broaden your focus to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.
How to Find Imported Foods Business Leads
Leads are the foundation of successful selling. The first step in lead generation is to survey the local market. From there, you can widen the field to include the yellow pages, Internet searches and trade listings.
The names of imported foods businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most dependable source of qualified sales leads is often a third-party lead list provider. If you're in the market for high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward imported foods businesses.
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