Resources for Entrepreneurs

B2B Selling Advice

Selling to Industrial Unions

Leading Industrial unions understand the value of every dollar. Here's what you'll need to sell to Industrial unions in today's marketplace.

There are no one-size-fits-all strategies for selling to Industrial unions. The recipe for success is the same as it is in many other industries.

If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to hit sales targets.

Marketing Tips

For B2B companies, sales and marketing are connected business activities. To succeed in the Industrial union industry, you'll need to gain a solid foothold with buyers. Leading sellers strategically utilize their resources to establish and maintain a strong industry presence. Cost is a factor, but any channel that can increase your industry profile is worth considering.

Make sure you invest in a first-rate website. These days, Industrial unions frequently access vendors through online channels. An investment in a high quality, user-friendly website is a must.

Sales Incentives

Whenever possible, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed Industrial union sales targets.

Incentives don't have to be cost-prohibitive -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.

Aggressive Recruiting

Successful conversion rates begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.

Companies that sell to Industrial unions should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are capable of operating as part of a team. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary