B2B Selling Advice
Selling to Inflatable Play Equipment Businesses
To be sure, inflatable play equipment businesses are major players in a growth industry -- and that presents an opportunity to entrepreneurs who are eager to get in on the action. Product quality, cost and customer service are all important considerations – so businesses that sell to inflatable play equipment businesses need to demand excellence from their team.
Initiative and perseverance are excellent personality traits for sales professionals. But selling to inflatable play equipment businesses requires more than a desire to succeed.
Young businesses need to develop a comprehensive sales plan that leverages the lessons that have been learned by the most successful players in the industry.
Role of Owners & Managers
Owners and managers play an active role in selling to inflatable play equipment businesses. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.
By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.
Marketing to Inflatable Play Equipment Businesses
There are multiple methods for marketing your products to inflatable play equipment businesses. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can substantially boost conversions and revenue.
Many businesses find that direct marketing is also helpful in marketing to inflatable play equipment businesses because it is a non-threatening resource for introducing their products to new customers.
The first step of a successful direct marketing strategy is to obtain a lead list from a reputable third-party provider like Experian Business Services, a company with a reputation for quality and service. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.
Casting a Broad Net
The first step in selling to inflatable play equipment businesses is to take a broad approach to the marketplace. Strategies that limited to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.
Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to broaden your focus to include prospects outside of your initial range. You can also broaden your prospect base by expanding your product line or by creating strategic partnerships with suppliers of complementary goods.
Share this article
Additional Resources for Entrepreneurs