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B2B Selling Advice

Selling to International Restaurants

It's common knowledge that many International restaurants are experiencing growth trends, and small businesses are hoping to target sales prospects in this market. Don't forget that International restaurants aren't easy sales marks -- here's what you'll need to close sales in this niche market.

New technologies and innovative sales techniques have value. But in a B2B sales environment, they may be less important than other critical resources.

For B2B professionals that sell to these companies, the industry's positive growth outlook makes the solid execution of fundamental sales principles more important than ever.

How to Sell to International Restaurants

Once your foot is in the door, how do you close the sale?

Like many of us, International restaurant business owners are busy professionals operating on tight schedules. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.

In some instances, your initial contact at International restaurants you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.

Developing a Marketing Plan

A solid marketing plan is the foundation of a successful sales strategy. Your team might be stocked with top-tier sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.

Keep in mind that International restaurants are busy operations with little patience for long sales cycles.

A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan provides a coordinated selling strategy that delivers results.

Gaining Traction in the Marketplace

Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are sketchy and unpredictable.

To succeed with International restaurants, you'll want to apply a diverse mix of marketing strategies that funnel key messaging through multiple channels.

Many sellers purchase lead lists from recognized list providers. If locating a lead list vendor is on your to-do list, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of International restaurant contacts.

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