B2B Selling Advice
Selling to Irrigation Equipment Service and Repair Businesses
As the market recovers, irrigation equipment service and repair businesses are timidly rebounding from the economic downturn and are starting to reinvest. Product quality, cost and customer service are all important considerations – so businesses that sell to irrigation equipment service and repair businesses need to demand excellence from their team.
Penetrating the world of irrigation equipment service and repair businesses can require complex sales and marketing strategies.
In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. The good news is that irrigation equipment service and repair businesses can be found throughout the nation, but the challenge is to acquire and retain new accounts.
In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to sweeten the deal, consider offering sales incentives to sales reps that exceed irrigation equipment service and repair business sales targets.
Incentives don't have to break your budget -- sometimes a simple, affordable incentive that recognizes a team member's performance is more valuable than an expensive incentive that lacks recognition or prestige.
How to Find Irrigation Equipment Service & Repair Business Leads
Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.
The names of irrigation equipment service and repair businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most dependable source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward irrigation equipment service and repair businesses.
Know the Competition
Companies who sell to irrigation equipment service and repair businesses face a fiercely competitive sales environment.
Like it or not, there are many other businesses that sell similar product lines. As a result, irrigation equipment service and repair businesses are regularly targeted for prospecting and tend to be very knowledgeable about their buying options.
By researching the competition, you gain the ability to differentiate your products and incorporate your unique product characteristics into your sales strategy. Although there are many ways to research your competitors, conversations with irrigation equipment service and repair businesses themselves may be the best source of information.
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