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Selling to Jade and Jade Goods Businesses

The territory of jade and jade goods businesses is fertile soil for B2B sales. Here's how to sell to jade and jade goods businesses in the current business climate.

A good sales strategy is money in the bank. So for businesses that sell to jade and jade goods businesses, strategic sales planning is a prerequisite for success.

Jade and Jade Goods Business

With perseverance and strategy in your corner, it's possible to penetrate the market and receive an acceptable return for your efforts.

Market Aggressively

Effective marketing factors into jade and jade goods business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to flawlessly execute your strategy to capture the attention of decision makers.

A large portion of your marketing efforts should focus on gathering leads and contacts for your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.

Aggressive Recruiting

Profitable returns begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.

Companies that sell to jade and jade goods businesses should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.

How to Evaluate Sales Staff

Frequent employee evaluations are a must for companies that sell in this industry. Businesses that achieve significant market share hire top-end producers and routinely evaluate them against performance goals and benchmarks.

Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to jade and jade goods businesses.

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