Resources for Entrepreneurs

Tips to Improve Sales

Selling to Jehovah's Witness Churches

Many Jehovah's Witness churches present possibilities for emerging companies to turn tidy profits. Here are some of the things that are required to sell to Jehovah's Witness churches in the current market.

Personal motivation is essential for entrepreneurs who are interested in selling equipment and supplies to Jehovah's Witness churches.

The process of converting Jehovah's Witness churches from prospects to satisfied customers isn't random. It takes intentionality from owners and managers to create a strategy that connects your products to your customer base.

How to Communicate Your Message

Messaging is an important part of a successful sales strategy. Confused messaging dilutes the sales cycle and makes it difficult for prospective customers to discern the value of your products.

Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a coherent strategy.

The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although there is more than one way to capture lead contacts, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian specialize in providing targeted lists of Jehovah's Witness churches that can be customized to your precise specifications.

Hiring Staff

People are your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team is unable to do their jobs effectively.

Most Jehovah's Witness churches appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in service as well as sales routines.

Customer Return on Investment

The best sales programs place a heavy emphasis on customer ROI. This is especially important when selling to Jehovah's Witness churches because in this industry, budgets are extremely tight, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary