Initiative and perseverance are admirable characteristics for sales professionals. But selling to jewelry manufacturers equipment and supplies businesses requires more than an impeccable work ethic.
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Young businesses need to develop a comprehensive sales plan that is built on industry fundamentals.
Bottom line success begins with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.
Companies that sell to jewelry manufacturers equipment and supplies businesses should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack a team work ethic will ultimately hamper your sales efforts, no matter how good they look on paper.
Cooperation is a key feature of companies that succeed in selling to jewelry manufacturers equipment and supplies businesses. Silo business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.
Reaching Prospective Customers
Prospecting transforms contacts into qualified leads.
Networking can dramatically improve your team's prospecting abilities and closing rates. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for jewelry manufacturers equipment and supplies businesses.
Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
We think you may find these additional resources to be of interest.
If you currently own a jewelry manufacturers equipment and supplies business, you are in the wrong spot. These resources will come in handy:
If you want to start a jewelry manufacturers equipment and supplies business, we have some better resources for you:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.