Over the past several years, Jewish synagogues have experienced moderate growth rates compared to other businesses.
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If selling to Jewish synagogues is your primary revenue stream, your odds of success increase dramatically when you incorporate a few proven resources and techniques into the selling process.
Effective Marketing Strategies
Effective sales strategies begin with marketing, and the marketing strategies for Jewish synagogues are as diverse as they come.
Yet in this industry, marketing effectiveness is rooted in the ability to target key decision makers. From traditional marketing to cutting-edge Internet strategies, any initiative that fails to reach decision makers is a waste of time and resources.
Since your sales revenues hang in the balance, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best resource for making sure your team is equipped with the most up-to-date information possible. If you aren't happy with your current lead list provider, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted Jewish synagogue leads.
High Impact Strategies
High impact sales strategies leverage cost efficiencies to deliver higher profit margins. In many cases, these strategies revolve around the more efficient utilization of resources that already exist in your organization.
By coordinating your business' sales and marketing strategy with resources such as your company website, social media presence and PR initiatives, you can dramatically increase the ROI of the resources you use to sell to Jewish synagogues.
Developing a Marketing Plan
A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.
Keep in mind that Jewish synagogues are hectic operations with little patience for drawn out sales meetings and follow-up cycles.
A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan serves up an intentional selling strategy that delivers results.
Given your interest in selling and in Jewish synagogues, you might find these additional resources to be of interest.
If you currently own a Jewish synagogue, you are in the wrong spot. These resources will come in handy:
If you are looking for advice on selling to a different company type, peruse our list of sales guides below.